This is the first of its kind in South Africa. Every time a Vodacom subscriber misses a call or has a voice message, the network sends a notification. In the past, advertisers were able to send a text message with this notification.

Out of balance? Send a Please Call Me message to any friend or family member by dialling *140*<number>#. Traditionally, this is a free service that is user generated and gives the advertiser reach and volumes to promote their business via a text advert.